For a smartphone user, downloading and installing an app randomly and throw it out of their phones is no big deal. They keep what piques their interest, offer them value embedded with entertainment, and do the opposite if they find it just another visually attractive piece of software that will unnecessarily eat up precious space in their phones and will continually provoke them with ‘exciting’ offers.
However, for mobile app development companies in USA, seeing a customer say goodbye isn’t that easy. It cost them in decreased revenue, popularity, and word-of-the-mouth recommendations.
For a prolonged time, app marketers seemed to rely upon cool graphics and number of installs to measure the success of an app.
However, the major element to measure your app’s success should rather be the number of consistent customers. And your aim should be to achieve continual engagement. Read out the following engagement metrics to measure the actual growth rate of your app:
1. Daily, Weekly, and Monthly Downloads of Your App
Set a date and start to trace out the total downloads from the day onwards on a daily, weekly, and monthly basis. It will tell you how well your marketing efforts are doing. Moreover, which time of the month or week has the maximum or minimum downloads.
2. Daily, Weekly, and Monthly Users
This number will not be the same as point one. It will exclude the people who have downloaded your app and forgot about it thereafter. These are the users who still check your app out every once in a while.
3. Number of Uninstalls
You can’t completely prevent unwanted uninstalls of your app. However, you can analyze the regular uninstalls and take measures to keep the installs way higher than total uninstalls. If the number of uninstalls are uncontrollable, there must be something wrong with your app be it design, or development flaws. Figure them out and throw them away.
4. Behavior of Your Users to Certain App Elements
Your app users would usually love two or three of your app’s feature the most. However, there may be certain elements that your users will find not interesting enough. When you look at Snapchat and Instagram, you would find out they do not actually contain a great many numbers of features. However, they have perfected what their users loved the most.
These key point will help your mobile web development service in USA determine how well your app is performing out there, in terms of maintaining a good relationship with customers and keeping the engagement quotient up.
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