“Pictures make you notice.” You might be creating daily blog posts for your business website as a part of your content marketing strategy. But, that’s not the term ‘content marketing’ is all about. There’s more to it than just mere words.
Standard blog posts are often lengthy and demand users to devote a small part of their precious time. On the other hand, an infographic or a short-descriptive video would be a great add-on to your content and as seen, a brim of custom web development companies in USA are successfully utilizing them to stand out.
Video marketing is comparatively more powerful & engaging than the other forms of marketing such as content marketing. Several studies say that a person who has watched an explainer video of one of your products is more likely to buy it. Let’s have a look at the reasons why you should be incorporating video marketing into your business:
- Videos Bump Up Your Conversions and Sales
Videos have the power to put the seeds of trust into a potential customer’s brain about your brand especially if they are helpful & explanatory. The more trust they develop, the more they will prefer your brand over the others and your conversion rate may hike by 85%.
- Excellent ROI
Producing engaging videos is expensive and time-consuming. Still, all the top businesses opt for it. Why? Because they know it brings great Return On their Investments. However, with so many efficient video tools out there, video development has become more affordable.
- Video Become Reason Customer Come to you
If you constantly come up with interesting and insightful videos that help your relevant user base one way or another, they will keep coming back to check if there’s anything new to get enriched with.
The chances are they will occasionally avail your services or buy something off your website. Many of the custom web development services often boast a rich collection of informative videos to assist their users with their queries.
- A Boost in SERP Rankings
A statistics by Moovly suggest that your content has 53 times more likely to appear in relevant search queries if has a video associated with. That’s quite a surprising number.
Make sure to upload those videos on YouTube (now owned by Google) and add them to your website’s page to let users watch it. That way the users will spend more time on your pages that will later add to your worth in Google’s eyes.
Video, Image, Content, and social media marketing, all are crucial for your online business success and you should always make it a point to employ these concurrently.
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