Android one is the newest family of Android devices launched with the mission of powering low-end smartphones which can are both affordable and accessible by potentially huge user-base of developing countries like India where the average monthly income for most middle class families lies between $100-$1000.

Android One appears to be a good attempt to set the minimum standards for companies that manufacture android devices. For the launch, Google partnered up with India’s 3 major low-end smartphone manufacturers Spice, MicroMax and Karbonn to launch the first 3 mobile handsets that are pretty similar in both specs and price and the phones are being launched at a price tag of $106 or Rs. 6,499.

Google has ventured up with services like Airtel to provide free limited data usage for all Android one users i.e. when using an Airtel sim card, one can download unto 200 mbs of data from the Google Play Store without getting charge for any data usage.

Moreover, if you’re on Android One, you can enjoy Youtube Videos even when you’re not connected to the internet by saving them for later.

Despite being priced cheap, Android one devices do not skimp on specs. Here are some key features and specifications that are a must for every Android One device:

  • Front and Read End camera
  • A quad-core processor
  • Extendable memory via Micro-SD Card
  • 24 Hour Battery life
  • Dual Sim Card Slots


Now, you might be disappoint if you were expecting it to be another great launch with huge upgrade in specs and if you were then you probably missed the point behind launching Android one.

Android one has been launched with the aim of serving a new market. One that has been neglected till now and getting this technology in hands of that market can probably change the course and pace of development in countries like India.

Android One will be introduced in other developing countries like the Philippines, Bangladesh, Nepal, Pakistan, and Sri Lanka, by the end of 2014 and more launch in more countries is to be followed in 2015.

Here’s the keynote on Impact of Android One on developing Nations at Google I/O

How does Google plan to Scale Android One?

While Google launch its latest platform with just 3 smartphone manufacturers, Google has also partnered up with other manufacturers like Acer, Alcatel, ASUS, HTC, Intex, Lava, Lenovo, Panasonic, and Xolo and Qualcomm to bring a huge range of devices that will help get Android One

Apart from being a huge step forward towards reaching a new market, Android One can also be taken as an attempt to regain the control over Android platform that Google had been losing with smartphone manufacturers like Samsung.

With Android One, companies would not be able to offer their own substitutes of the default Google apps that came with Android and this will further prohibit them from establishing private app marketplaces that can potentially affect Google’s revenues.

First Line of Android One Powered SmartPhones

As discussed, the first three smartphones that have been launched powered by Android one are Karbonn Sparkl V, MicroMax Canvas A1 and Spice Dream Uno.

The specs and features of all mobile phones are similar:

  • 4.5-inch screens
  • 1GB of RAM
  • 5-megapixel main and 2-megapixel front cameras
  • 3GHz quad-core MediaTek processors
  • Dual-SIM slots
  • MicroSD expandable storage
  • FM radio

Where can I buy Android One Devices?

Well, for now you can get one on any of the 3 major digital marketplaces in India.

1. Flipkart

2. Snapdeal